Sunday, October 22, 2017


All New Home Centre Launched at Mall of the Emirates with a Spectacular Performance by Nancy Ajram

Home Centre, the largest home retailer in the Middle East, unveiled the All New Home Centre store at Mall of the Emirates (MOE), Dubai with a gala event held on Thursday, 8 December 2016 in the Central Atrium, MOE drawing the participation of thousands of shoppers. The evening was graced with the presence of Arab icon Nancy Ajram, joined by Médéric Payne - Home Centre CEO, Renuka Jagtiani – Vice Chairperson, Landmark Group, Aarti Jagtiani, Group Director - Landmark Group, Home Centre sponsor Ibrahim Askar and other dignitaries. Radio jockeys Heba, Rafaat and Wael welcomed visitors with a host of entertaining activities and games. The highlight of the evening was Nancy Ajram’s live performance who held the audience spell-bound with her scintillating rendition of popular Arabic numbers including Ma tegui hena, Mashi Haddi and Ah w nos. “I have always enjoyed performing in Dubai. It is a welcoming city with a wonderful and appreciative audience. Today’s performance is special to me because it also marks the beginning of the all new Home Centre experience, which I am pleased to associated with, both as a performing artist and as a home owner who is particular about her choices,” said Ajram. The evening also saw four lucky fans win an opportunity to meet-and-greet Nancy. The live performance was followed by the grand unveil of the store, and a cake-cutting ceremony held in the Home Centre store. The MOE store is Home Centre’s flagship store, and is the first to receive a complete makeover in alignment with the brand’s vision for the future. The store sets the tone for the All New Home Centre, integrating customer-focused store layout and product offerings with interactive digital technology to provide seamless online and in-store experiences to customers. Médéric Payne said: “At Home Centre, we strive daily to ensure that our customers receive the very best, both in terms of products and experiences. We have taken efforts to align the store to meet our customers’ expectations and in fact have tried to exceed them. Starting with this store, we plan to bring this new experience to customers throughout the region.”

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Interview with the lovely Joelle(part 1)

What is so special about your products?*- Everything is special about my products. All my life I loved tacking care of my skin. It was passed down to me by my mom. My mom is a beautiful woman. She is a makeup artist & she's the most stylish woman on the planet. When I turned 14, she bought me my very first skin care kit & I have never been allowed to sleep with my makeup on, she taught me how to nourish my skin and take care of it. I want to empower women to love their own skin. I know what people's concern are. In this region I know what the main skin problems are: Acne, pigmentation, darks circles under the eyes and dry skin or over oily. So I produced my very first skin care line which are 5 easy steps to perfect skin . They are affordable and honest like me. They are made in France specially for women in this area .*What is your professional advice for young girls?*When should they start using cream?-I started when I was 14 but for my daughter I started using sunscreen since the day she was born. My daughter Ella is using hair care line and sunscreen, the blow shine is her favorite product. I believe that moms should install this good habit in their daughters. If you feel good you will give so much more.* Why did you choose Galeries Lafayette to launch your products?-It's a dream to be at Galeries Lafayette. I mean ( Galeries Lafayette) they're amazing. It's the department store that I have known since I was a young girl. It's a big huge name. It's a respectful department store to be in amongst the biggest names in the world. I'm super happy to be in Galeries Lafayette. I have always had a good relationship with the store even before having my own products. I also used to come & film here in Galeries Lafayette doing shopping segments & supporting lots of the exclusive brands that they have, so I'm really happy to be at Galeries Lafayette. Of course it's a plus for Jeolle Paris & for them as well to be carrying a brand that is loved by a lot of the local people & being in Dubai Mall, a big percentage of the clients here are from the gulf and the Middle East, these are exactly my clients.

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Interview with the lovely Joelle(part 2)

* Where do you find yourself more, in beauty world or in beauty production? - I'm about lifestyle. I want to be an idol for people in general. Whether it's about working out, bringing up kids, running a business, taking care of yourself or the products that I use or trust. I can't say that I'm concentrated on one thing & not the other. It's important for me to show people how I live & it's important for me because of the media, I remember on my first interview I have been asked do you use those products? I said that I produced them for me before I produced them for anyone else, I produced them for what I need in my life. Having the sales since 2008 has also given me a big insight into my clients & what is lacking in the industry. They come up with things that don't exist in the industry like the (sun protect). Lots of my fans are ladies with hijab, so the hair suffers a lot from heat under the hijab, this is why we brought the (sun protect). We live in countries that we see the sun most of the year, so It's hair protection for the entire family. * What is your next? - Next are exciting things. All I can say is that beauty meets skin care.

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Superstar Nancy Ajram Dazzles in New ‘Farfasha’ Collection Damas Jewellery

Dubai, UAE - 18 January 2017: Damas Jewellery, the leading jewellery and watch retailer in the Middle East, has collaborated with this year’s Dubai Shopping Festival to bring back the ‘Face of Farfasha’ – renowned singer Nancy Ajram – who launched a new line of the popular collection. During the launch at the Damas store in The Dubai Mall, Nancy was wearing a stunning jewellery set from the new Farfasha range which Damas’ Loyal customers and VIPs previewed as they were treated to a private meet & greet with the Arab star.The new Farfasha range adds exquisite pieces including rings, bracelets, earrings and necklaces to the already-popular collection that reflects playful youth and beauty. Available in classic 18k yellow gold and stylish rose gold, the new line reinforces the brand’s identity of sophisticated simplicity and unique design. All the playful elements of flowers and butterflies are still integrated in this new range which offers a refreshing addition to the Farfasha brand.Sharing her thought s on the launch, Nancy said: “I’m ecstatic to be the face of Farfasha again and launch this new line of youthful pieces which offer a much larger selection to choose from. I’m absolutely in love with these latest pieces which allow me to dress for any and all occasions.” Commenting on the brand, she said, “I’ve long been associated with Farfasha and have really seen it grow and develop into a much-loved name and I’m proud I could be a part of that.”Anan Fakhreddin, CEO of Damas Jewellery, said: “We were one of the first brands to use an ambassador in the region and having Nancy on board has resulted in spectacular feedback from our customers. Our relationship with Nancy goes back almost nine years and we are thrilled to once again collaborate for this special event.”

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