Sunday, October 22, 2017
Interview

With Charlie himself


Inner image

I had a chance to meet Mr. Charlie Chanaratsopon, founder & CEO of (Charming Charlie) accessories chain at the launching of spring-summer 2017 Collection in Ibn Battuta Mall.

The company now has 350 global retail stores across the United States, Canada, and the Middle East.

- When was your first branch opened & where?

* In 2004, in Houston, Texas.

- From where did you get the idea of starting this business?

* Because there are a lot of accessories brands in America & I wanted to put them all together in one place, in a premium shop.

- What is the concept of (Charming Charlie), what is so special about it?

* The brand is known for merchandising its assortment of product by color, which includes fashion jewelry, handbags, accessories, apparel, footwear, and more.

- Why did you name the accessories after yourself?

* The marketing company suggested 3 names: Accessory Buffet, Accessory City & Funky Monkey. We didn't like them,

because they sounded bad. But then they said how about Charming Charlie?? We all agreed to that because it's catching, funny & easy to remember.

- Why did you choose Dubai to launch your accessories?

* Because in Dubai we can see a lot of shops in general & by our special shop concept, which is the arrangement of colors, it makes it easier for shoppers to pick up the suitable accessory to complete their look. Also people in Dubai are open for new ideas.

- How many branches of (Charming Charlie) do you have in the U.A.E?

* We have 6 branches. In Dubai we have in Burjuman, Deira City Centre, Mirdif City Centre & Ibn Battuta. In Shrajah, we have in Mega Mall & Sahara Centre. 

- What are your tips for young girls to refresh their look?

* Accessories complete the look. You can grab earrings, bracelets & a bag by color to brighten the look.

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