THE 27th EDITION OF DSF, THE WORLD’S LONGEST-RUNNING RETAIL FESTIVAL, CLOSES IN SPECTACULAR STYLE

• Dates confirmed for 28th edition of DSF: 15 December 2022 to 29 January 2023

Dubai, United Arab Emirates, 31 January 2022: Following a 47-day extravaganza which marks the start of Dubai’s annual retail calendar, the 27th edition of the Dubai Shopping Festival drew to a close yesterday with one last Mega Weekend of incredible deals, innovative events, world-class entertainment and life-changing prizes.

The 2022 edition of the world’s longest running retail festival wrapped up with dazzling performances across Dubai from regional and international superstars Rashid Al Majed, Waleed Al Shami, James Blunt, and a “Sawwah” hologram experience featuring Arab world singing legend Abdel Halim Hafez. The festival also closed in style at Bluewaters, The Beach opposite JBR, and The Pointe with a spectacular fireworks display by Al Zarooni Group.

During the 47-days of DSF, citizens, residents and visitors to Dubai were treated to a whole host of ways to shop, win and play – all day, everyday. With more than 320 concerts and events, 160 lighting shows, 430 performing arts and entertainment acts, 2 lighting exhibitions, 1 million street lights, 8 DSF community markets that included 220 homegrown stalls, DSF brought even more entertainment opportunities to the city’s packed cultural calendar. Dozens of mega sales, daily deals, surprises and activations at more than 54 malls across the city, more than 50 Dubai exclusive new product launches, and 1 world and exclusive regional global brand activation, delivered unbeatable ways to shop throughout the festival. In true DSF style, more than AED30 million worth of prizes were awarded through daily raffles and promotions prize value giveaways, with lucky winners taking home truly life changing prizes – including a total of AED6 million in gold, Nissan and Infiniti vehicles, gold and cash, in addition to a chance to win a stunning Madinat Jumeirah Living  apartment.

Speaking about the success of DSF 2022, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “Dubai is home to some of the world’s best brands, and through annual events like the Dubai Shopping Festival, now the world’s longest running retail festival, the city continues to showcase the very best in world-class shopping, dinning, cultural and entertainment experiences, with the opportunity to win life-changing prizes. The retail sector is strategically important to Dubai’s economy, and DSF continues to play an important role in driving its growth. DSF’s packed calendar marks the start of DFRE’s year-round celebrations that bring 365 days of retail, entertainment and winning to Dubai’s citizens, residents and visitors. This not only supports the Emirate’s domestic tourism, but also strengthens the city’s position as a global retail destination. The success of the 27th edition of DSF also illustrates Dubai’s continued openness to welcome everyone in a safe environment thanks to the preventative measures rolled out by the authorities to ensure people’s health and safety at every touchpoint.”

Dubai Festival and Retail Establishment (DFRE) also confirmed dates for the 28th edition of Dubai Shopping Festival, which will launch on 15 December 2022 and run through to 29 January 2023.

The end of this edition of DSF also marks the beginning of Dubai’s Chinese New Year celebrations that will run until 12 February, with Spring Summer Collection launches taking place throughout February and March.

For more information, visit @StyledByDubai and @CelebrateDubai on social media channels and www.mydsf.ae.

Dubai’s malls, retail stores and attractions are all continuing to adhere to stringent COVID-19 health and safety protocols issued by public health authorities, while taking all the necessary precautions to keep visitors and shoppers safe and at ease.