TOMMY HILFIGER REVEALS EXCLUSIVE RAMADAN EDIT INTRODUCING ‘THE OASIS’ SPRING 2022 CAPSULE COLLECTION

Featuring designs for women and girls, the limited-edition Spring 2022 Ramadan collection delivers elegant, fashion-forward styles for every occasion.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], embraces the month of Ramadan with the launch of the TOMMY HILFIGER Spring 2022 capsule collection, ‘The Oasis’, marking the sixth TOMMY HILFIGER collection dedicated to Ramadan. The special limited-edition capsule for women and girls weaves Tommy Hilfiger’s iconic brand DNA with a pastel palette featuring playful details and striking silhouettes. The collection will be available online in Europe and GCC countries at tommy.com, and in select stores in UAE, Saudi Arabia, Kuwait, Qatar and Bahrain starting March 2022. 

‘The Oasis’ Spring 2022 collection sets a sophisticated tone, marrying TOMMY HILFIGER’s heritage DNA with elevated, modern designs. The capsule features styles for women and girls, in a pastel color palette of whimsy pink, breezy blue and ivory with gold accents. Elegant styles for women deliver the perfect union of comfort and elevated fashion for the month, with modest silhouettes including an elegant kaftan and maxi dress, as well as a wrap poplin dress and jumpsuit. The girls’ “Mini-Me” range features three dresses including a whimsical pink maxi dress, a chintz poplin dress with crest embroidery, and gold stripe dress embracing a playful, youthful spirit.

The collection is brought to life through a dedicated campaign showcasing local talent. The models are shown dipping their feet in the Al Qudra Lakes of the UAE, the perfect backdrop to the soft pastel palette of the capsule, and their images mirrored in the calm waters symbolise the importance of water and reflection. The campaign was shot by:

• Kalid Hasan (videographer): A Palestinian Dubai-based filmmaker and creative director, Hasan’s work embodies the artistic movement of romanticism and its ability to express imagination and human emotion. His career background in Psychology manifests itself through the creation of his editorial work.
• Fouad Tadros (photographer): Born and raised in Beirut, Tadros found his love for photography at a young age. He moved to Dubai after recently leaving Lebanon, and rediscovered his passion for visual art and conceptualization. Today, Fouad is a reputable fashion photographer who continues to exhibit his creativity through his work and art.

Womenswear 

Kidswear

The campaign will appear in selected TOMMY HILFIGER stores in the GCC, alongside bespoke interior décor and window displays.

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