OAKLEY® UNEARTHS A RELIC FROM THE ‘90S WITH THE RE-LAUNCH OF SUB ZERO
Unearthed from the archives, Oakley® launches Sub Zero, a reimagined product that weighs next to nothing – a promise that still holds true three decades later. Featuring its original lens shape from the early ‘90s, Sub Zero includes technical innovations that enable the past to meet the present in a singular design.
Sub Zero is part of the brand’s MUZM Collection – a unique curation of iconic styles that are re-released with new interpretations and infused with today’s technology. Oakley’s archive showcases the brand’s decades-long pursuit of disruption and innovation and the original Sub Zero is no exception. In 1992, Sub Zero was introduced to the world on the faces of some of the biggest icons of the era, inspiring people to imagine the future of eyewear. Now, the relic gets a technological reboot. Outfitted with Prizm™ Lens Technology, a unique shield lens design and featuring Unobtainium® nosepads and earsocks that provide no-slip grip, Sub Zero marks its own place in Oakley history.
Team Oakley skateboarding icon Aori Nishimura leads as the star of Sub Zero launch. Hailing from Tokyo, and now based in California, Aori is part of a new generation of female street skaters. After becoming the first Asian female street skater to win a gold medal in women’s street at the X Games, Aori became a household name and most recently, represented Japan in the women’s street event at the 2020 Olympic Games in Tokyo.
The release of Sub Zero marks the first installment in the collection, with more to come on May 12th.
You can watch the Sub Zero campaign film starring Aori Nishimura on the @Oakley Instagram page as well as the Oakley Youtube channel, and shop Sub Zero on the Oakley website starting April 28th at 6.00 PM CEST.
