La Senza Launches the Comfort Edit

The effortless everyday comfy bra launches in skin-tone friendly neutrals

Dubai, UAE – This month, Canadian fashion retailer La Senza announced the launch of the Comfort Collection across all its stores in the region. The new collection brings artistic flair and an undeniable elegance to intimate wear in a gorgeous range of earthy tones. Most importantly, this launch continues La Senza’s goal of empowering the everyday woman to fall in love with herself.

Making a case for glamorous and comfortable lingerie, the Comfort Edit campaign features five women fitted in the collection’s pieces, reintroducing the “effortless, everyday sexy” and celebrating self-love, diversity, and individuality. Hero pieces include two new bra frames to leave its wearer with renewed appreciation. The Push-up Plunge is designed with cushioned underwire for the softest support, lift, and wider smoothing sides to allow for a flawless silhouette. The Lightly Lined Demi is sexy support without the padding and features sleek, wide-winged and ballet back finishes for smooth, invisible coverage – it’s the perfect bra.

Seen throughout the line are feminine lingerie silhouettes in an array of nude hues that make minimalist underpinnings feel sexy, fancy, and subtle; these include champagne, rust, chocolate brown, and bronze. Working with the industry’s finest to craft statement pieces, the Comfort Edit stays true to the brand’s vision to create value-based and quality collections for everyone. Made with ultra-soft satin fabrics, the range makes space for everything beautiful, sensual, and cozy.

Today, La Senza owns and operates 134 stores throughout Canada, and over 250 stores in more than 29 countries worldwide, including the UAE, Kuwait, Qatar, Oman, and Bahrain, solidifying its position as a leading retailer in the industry.

Prices from:  299 – 399 AED

For further information, please visit https://www.instagram.com/lasenzame/.