adidas Originals Introduces the NMD V3 Silhouette

Dubai, September 8^th 2022 – In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original cutting edge innovator, channeling the very same independent mindset to present the NMD V3. Made for those who respect what’s come before, while also staying up to date with what’s coming next, the latest silhouette in the NMD family stands proud as a future icon created for the rebellious explorers forging the cities of tomorrow.

Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward thinking vision. The launch of the NMD V3 silhouette is accompanied by an evocative campaign that champions those creating culture in every corner of their cities, and who are boldly mapping the future to come. With a hyper localized lens on Dubai that aims to explore beyond a city characterized by skyscrapers and glamour – adidas celebrates the faces and communities behind 3 local venues that have become cultural hubs for urban city nomads who embody the energetic spirit of the city. The dynamic visuals bring to life a sense of exploration without fear with the founders behind each of these concepts at the forefront.

• Cinema Akil: The GCC’s first arthouse cinema was founded in 2014 and aims to create awareness and interest inn film and the cinematic arts. Butheina Kazim is featured alongside her community of creatives and film lovers who have become instrumental in cultivating a space where art and cinema is preserved and appreciated.
• NightJar Coffee: Leon Surynt, founder of  NightJar Coffee, appears alongside his team of passionate baristas and experts who together aim to unite communities through a love of coffee and artisanal roasting.
• Analog the Room: A hidden gem for the art of photography and film, where Mohamed Kamal and Frank Dautant give their community a chance to shine and indulge in their passion by offering vintage style cameras and many second hand options for those starting out.