MAX MARA PreFall 2023 Collection

“Classic doesn’t have to be conservative”: Max Mara has said it all along, and now produces three witnesses whose style and substance uphold the aphorism.

Frances Ann Lebowitz is a native New Yorker, a writer, wit, raconteur and sometime actor, known for her sardonic social commentary. In the ‘70s she embodied the hip, downtown Manhattan of Andy Warhol’s ‘Interview’ and now she is wowing a new generation of fans in Martin Scorsese’s documentary series ‘Pretend It’s a City’. Warhol’s advice to ‘always wear the same thing’ may have influenced the iconic Lebowitz look that Max Mara loves: bespoke Savile Row pinstripe jacket, fine poplin shirt with French cuffs, washed out jeans, western boots and a cashmere greatcoat.

Our muses’ wardrobe favorites are the cornerstone of Max Mara’s citysmart offering. In deep navy, those pinstripes work perfectly with bleached out boy-cut jeans. From the high end haberdashery, patchworked cravatte prints like the ones that decorate mens’ ties and touches of pink and pale icy blue. Those are the perfect colors for Max Mara’s new season T-shirts, which nod to a campaigning streak with boldly graphic slogans.