Mall of the Emirates Invites Visitors to embrace the spirit of Ramadan with an array of activities including the First Online Shoppable Market

• The first online shoppable market will offer a seamless experience for both visitors and exhibitors

Dubai, UAE – 30 March 2023: Mall of the Emirates, owned and operated by Majid Al Futtaim, is inviting guests to celebrate Ramadan with a host of activities and initiatives throughout the Holy Month.

Zeman Awwal – the cultural hub inspired by Emirati heritage, nestled within Mall of the Emirates – continues to fuse culture and tradition to create an engaging experience for locals, residents and tourists, with Ramadan talks held each week. Discussions will be centred around Ramadan etiquette, table art, modest fashion and healthy eating habits whilst fasting.

With the intent of preserving these special traditions and legacies, an additional Ramadaniyat Market will be located at the mall’s West End next to Ski Dubai.  The market will feature various homegrown businesses offering unique items and pieces dedicated to the Holy Month.  As Mall of the Emirates remains dedicated to the art of convenience, both markets are now available online for customers to shop from with ease for their last minute giftings.

Supporting the wider community, Mall of the Emirates is partnering with Mawaheb – an initiative which curates experiences for artistic expression for people of determination –will support families through a display of products and live art showcases.

Hussain Moosa, Director, Shopping Malls at Majid Al Futtaim commented: “Mall of the Emirates is further embracing the spirit of Ramadan this year. In addition to the much-loved décor which delights customers each year, we are striving to support the community in even more ways than ever before. From cultural education touchpoints, to supporting our neighbours across the region, we hope that everyone is able to take pause during Ramadan, reflect and connect, and we look forward to sharing in that journey with our visitors.”

For gifting and fashion, the much-loved Ramadaniyat Market returns for visitors to explore, with Emirati designs and cultural delights to suit every taste. In addition to the in-mall experience, shoppers can purchase items from Ramadaniyat Market online as part of a new omnichannel initiative which seems to provide a seamless experience for shoppers, no matter their preference for online or in-mall shopping. This is also in-line with with our objective to support home grown and regional brands and start-ups designers

Hussain Moosa continued: “Of course, the gifting forms an important part of Ramadan traditions, and we want to make this as seamless as possible for people. The introduction of the online market for Omnichannel integration aims to better serve customers, with the range of products available reflecting our cultural heritage and delighting recipients.”

As always, Mall of the Emirates will be adorned with its signature spectacular Ramadan décor, which can be admired throughout the mall.

Visit Mall of the Emirates to take part in the many cultural celebrations this Ramadan. For workshop and online market visit www.malloftheemirates.com.