PUMA X Nando’s Spice Up the Sneaker Scene with RS-Xtra Hot Launch

November 2023, Dubai, United Arab Emirates – Nando’s, the renowned South African multinational casual dining chain, famous for its Portuguese flame-grilled peri-peri style chicken just got hotter, as it announces a collaboration with acclaimed athleisure company PUMA. Kicking it up a notch, sneakerheads can cop the drop of the new PUMA x Nando’s RS-Xtra Hot at select PUMA stores in the UAE and online at puma.com.

PUMA and Nando’s have reimagined the PUMA RS sneaker, first launched in the ‘80s, to create the sauciest style yet. The RS-Xtra Hot brings together the worlds of PUMA and Nando’s in a seamless fusion of style and flavor. The unisex Formstrip sneaker features the iconic Nando’s PERi-ometer® for added heat. The PUMA logo takes on a refined interpretation in the distinctive Nando’s font, inspired by the meticulous hand-painted signwriting of South African artist Marks Salimu and the Nando’s signature Barci Cockerel takes center stage adorning the shoe. The RS-Xtra Hot effortlessly intertwines PUMA’s renowned style with the dynamic spirit of Nando’s for a cross collaboration in celebration of South Africa’s Heritage Day.

The original RS franchise can be traced back to 1984, a pivotal year when PUMA embarked on a mission to  create a revolutionary new era of athletic technology. The PUMA RS (Running System) was introduced and became not only the world’s first wearable sports product but also the world’s first smart shoe. Integrating a built-in computer, the RS revolutionized the running experience by aggregating data and translating it into actionable metrics. This innovative approach empowered runners to surpass their limits, fostering speed, efficiency, and competitiveness to unprecedented levels. Now PUMA continues to build on the RS legacy through its collaboration with South Africa’s, and arguably the world’s, most loved flame-grilled chicken brand.

For more information and to buy the RS-Xtra Hot please visit puma.com