BEYOND IMAGINATION.. DSF RAFFLES AND PRIZES THAT HAVE MADE DREAMS COME TRUE

Dubai, United Arab Emirates, 20 December 2023

Since its inception, Dubai Shopping Festival has been known for giving people from all walks of life and from all corners of the globe a chance to win incredible prizes. 

Over its 28-year run, thousands of winners have walked away with it all: cash, gold, cars, home makeovers, and more, as DSF continues its reputation as the biggest giveaway festival in the city’s retail calendar. With this DSF – its 29th edition – offering more prizes than ever before, including a whopping AED 1 million in cash, new sets of wheels, and much, much more, there has been no better time to shop, spend, and win in the city of dreams. 

How DSF’s raffles and incredible prizes have made a difference

Previous winners have told how scooping one of the countless jackpots in previous editions of DSF has changed their lives, from being able to get around in their dream cars, fund their children’s education, buy their first home, help prepare for the pitter-patter of tiny feet, and even benevolently help those in developing nations or charities in need.

Among the past winners is Federico Felicetti, an Italian national residing in Dubai, who shopped at Festival Plaza and won AED 25,000 dirhams in cash. He expressed his happiness with the prize at the time: “I am unable to express how happy and grateful I am to win. I am expecting a new baby who will be born in February, and I will allocate half of the cash prize to him and donate the other half to charity once he is born.” 

Irene Barbaza, a Filipino mother, became a second-time winner at last year’s DSF at the Dubai Shopping Malls Group (DSMG) and used the cash prize to educate her young daughter:  “It is a great feeling to win for the second time in the last 15 years in Dubai,” she said at the time. “I am surprised that I won both times with DSMG. Winning a cash prize worth AED 25,000 is very important to me as I will use this money towards educating my children. I am grateful to the campaign organisers for giving us a chance to win.”

Last year, John Ridge De Ala, a Dubai resident from the Philippines, couldn’t quite believe his luck when he heard he was a winner: “I was in Deira fixing my car when I got the phone call from Mr Ali from DSF. I was so shocked, I felt like I was floating. It was so unbelievable. It was a gift from god, this prize is going to help me figure out and navigate my personal finances,” he said at the time. John also wanted to make sure that his good future was shared with those he loved and those less fortunate, saying the lump sum he received was going, in part, to charity. 

Sara Al Kaake of Lebanon took home a cash jackpot last year in the ENOC Grand Raffle. “Honestly, I think I was in a state of shock when I got the phone call,” she said upon first hearing about her win. “I acted like nothing had happened and just continued on with my day; I couldn’t wrap my head around it. This is my first time ever entering a raffle, and what are the chances that I ended up winning? It’s surreal.” She said she planned to use the prize money towards a downpayment for a house back in her home country. 

Dubai resident Andrei Baluta from Romania, won AED100,000 last year during DSF. 

“We got the phone call very late in the evening, which made me really skeptical and I didnt believe that I had won anything,” he said at the time. “I started to believe it once they sent in all the documents and paperwork; from there, I was in total shock and couldn’t believe it.”

Dubai resident Andrew Mwebesa, originally from Uganda, used his winnings last year not just to support himself, but also to provide creative opportunities for children in his local community back home, with his lump sum cash prize helping fund an arts centre for orphans.

As Abdalla Al Ameeri, Director of Raffles and Retail Promotions at DSF, explained, aside from its incredible retail deals, shopping promotions, and an abundance of entertainment, raffles have become a huge part of DSF. “Definitely, winning – and winning big – is one of the most important pillars of DSF,” he said. 

He said that DSF continues to evolve and enhance the raffles element each year. “These prizes show how much DSF has grown over the years. Prizes have always been important, but they are getting bigger and better every year.”

Raffles and prizes have swelled in parallel with the growth of DSF and the number of its partners, going from eight malls in its first year to the 21 malls the festival has collaborated with for its 2023 edition.

“My message would be – this DSF, you can win big. DSF is the biggest celebration of winning in Dubai every year – bigger than any other project or festival we have throughout the year.”

So many different ways to win this year

This year’s edition does not disappoint, promising an abundance of ways to win incredible prizes, with cars, millions of dirhams in cash, gold and much more to be won across the 38 days of the festival. Don’t miss the biggest prize of the year – with one lucky customer walking away with a whopping AED 1 million in cash, thanks to Majid Al Futtaim Malls. Simply spend more than AED 300 at any MAF mall – including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem and City Centre Al Shindagha – and scan your receipts on the SHARE Rewards app to enter the draw for the biggest prize of the season.

Spending AED 300 or more can grant shoppers at the Dubai Festival City Mall entry into a raffle that gives them the chance to win a Land Cruiser VXR, until 14 January, 2024.

For globetrotters, DSF offers an opportunity to win up to 1 million Skywards Miles by spending AED 100 at Skywards Everyday partner outlets across various categories to automatically enter the draw.

Shop for AED 300 or more at any of the 18 participating brands in the DSF Lucky Receipt promotion to be one of the 324 winners that will receive amazing prizes until 25 December. Winners are chosen daily, so keep an eye out on the DSF social channels to see if you’re feeling lucky.

Get the chance to beautify your home with a makeover worth AED 50,000, when shopping for AED 2000 or more at any of the Marina Home showrooms across the city until 25 December. Four lucky winners will be selected for this amazing raffle, with a grand total of AED 200,000 worth in prizes to give away.

Until 14 January 2024, the DSF Wonders competition is calling all creatives to produce a 60-second film that captures the very best of Dubai and Dubai Shopping Festival during its 29th edition. Film your journey through at least three DSF or Dubai moments, and boast your videography prowess to win the top prize of AED 100,000 or claim the second-place prize of AED 50,000. Even the third-placed content creators won’t be left empty-handed, as two lucky winners will receive AED 25,000 each. A jury from Dubai Festivals and Retail Establishment (DFRE) will select the winning entries.

Need a new set of wheels? The DSF Mega Raffle takes the excitement up a notch, offering a daily chance to drive away with a brand-new Nissan Patrol V6 worth AED 200,000, and a grand prize of AED 500,000 in cash. Raffle tickets, priced at just AED 100, are available at ENOC service stations, Gold Souk, and selected kiosks and malls. That is not all, this DSF spend AED 300 and more to enter the Dubai Festival City Mall raffle draw and get the chance to win a Land Cruiser 2023 VXR.

Don’t forget to visit ZOOM outlets or ENOC service stations, where a minimum spend of AED 25 at ZOOM earns a raffle coupon for the ENOC Grand Raffle. Daily draws Pre-DSF mean AED 10,000 cash prizes, increasing tenfold to AED 100,000 daily during DSF. An alternative entry method includes a purchase of AED 50 at AUTOPRO or a minimum AED 50 spend on select services at TASJEEL, each providing a chance to win pre-DSF prizes of AED 10,000.

This DSF, don’t miss the chance to win a whopping 25 kilos of gold with a mega raffle by the Dubai Jewellery Group. Customers purchasing gold jewellery worth AED 500 from any of the 275 participating stores plus the Dubai Duty Free, will receive a raffle coupon. For aficionados of diamond, pearl, or platinum jewellery, the stakes are raised, as each purchase earns two raffle coupons. Raffle draws will occur every alternate day throughout the campaign. In each draw, four lucky winners will each walk away with a quarter kilo of gold, totalling 1 kilo per draw with 72 winners overall. The grand finale of the campaign will feature Mega Draws on the last day, where an impressive 5 kilos of gold will be evenly distributed among 20 winners, each receiving a quarter kilo of gold. Additionally, digital raffle draws every alternate day will give away a total of 2 kilos of gold, with 200 winners receiving 10 grams of gold each. For participating outlets, visit www.dubaicityofgold.com 

Dubai Shopping Malls Group (DSMG) is also offering a chance to shop, spin and win up to AED 1 million when you spend a minimum of AED 200 at participating malls, to get a digital raffle coupon that offers a chance to spin the wheel on the live stage. Draws take place on 16, 23 and 30 December, as well as 6 and 13 January, with a total of 25 lucky winners bagging cash prizes of up to AED 40,000 each. 

Feeling lucky? Don’t miss your chance to get your hands on points across a wide variety of categories in the best attractions and destinations, offering entertainment, hospitality, dining, shopping, transport and more, with DSF Golden Tickit, as Dubai Shopping Festival partners with Tickit, a first-of-its-kind rewards programme. From 8 December 2023 to 14 January 2024, every Tickit member linking their Visa or MasterCard during this period can enter the draw to win the DSF Golden Ticket of 100,000 Tickit points worth AED 100,000, with a minimum spend of just AED 200. For more information, download the Tickit app from the App Store or Google Play, visit www.Gettickit.com or the Tickit Facebook page. 

Dubai Shopping Festival is supported by Key Sponsor Jumbo and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Emirates Airline, Enoc, Etisalat by e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 2, Palm West Beach, Nakheel Mall and The View), The Beach and The Outlet Village.

Experience exceptional entertainment and adventures for all, every day, in a city like no other, with the 29th edition of Dubai Shopping Festival. Running from 8 December 2023 to 14 January 2024, get set to see the city at its best during the most wonderful time of the year and enjoy Dubai’s perfect winter weather. Adventures are waiting to be discovered in every corner – from enchanting experiences to out of this world entertainment –  each and every day, for 38 days. And of course, Dubai Shopping Festival promises the very best in retail experiences – with sales, discounts, pop-up markets featuring homegrown exclusives, high street favourites, the ultimate in luxury and a variety of retail offerings, with something for everyone.

To explore all that Dubai Shopping Festival has to offer, check out Visit Dubai and @CelebrateDubai, @DiscoverDubai and @StyledbyDubai on social media channels.