Emirates Pride Announces New Locations in Debenhams and Launches ‘Heritage’ Fragrance Series Celebrating UAE Culture

• Expanding Luxury: Emirates Pride Unveils New Prime Locations Across UAE.
• Aromatic Nostalgia: Introducing the ‘Heritage Collection’ by Emirates Pride.

Dubai, UAE, January 4, 2024

Marking a significant milestone in the Middle Eastern luxury perfume industry, Emirates Pride Perfumes, founded in the UAE, is embarking on an ambitious expansion with the opening of new stores in Debenhams across the UAE’s most upscale shopping destinations, including the Mall of Emirates, Dubai Mall, Mirdiff City Center in Dubai, and Galleria Mall in Abu Dhabi. This expansion underscores Emirates Pride’s commitment to extending its reach and making its unique fragrances accessible to a wider audience.

A Word from the CEO

Ayoob Ibrahim, Chief Executive Officer of Emirates Pride Perfumes, expressed his enthusiasm about the brand’s growth. “Our expansion marks a pivotal moment in our journey. These new locations provide an ideal platform for showcasing our unique fragrances, each embodying luxury and heritage,” he commented.

Introducing the ‘Heritage Collection’

To celebrate this expansion within Debenhams stores, Emirates Pride is proud to introduce its exclusive ‘Heritage Collection’, a homage to the UAE’s rich cultural legacy, capturing the spirit of the nation’s illustrious past and inspiring pride and nostalgia. The ‘Heritage Collection’ features exquisite scents such as Emarat, Barjeel, Qalah, Khaimah, Dallah, Safeena, and Danah, each representing a unique story from the Emirates’ heritage and tradition.

Each fragrance reflects a distinct aspect of the UAE’s history and culture. From Emarat, symbolizing the country’s rich heritage, to Barjeel, capturing the essence of Emirati homes, and Qalah, evoking the grandeur of ancient forts, the collection invites customers on an olfactory journey through the Emirates’ past. The fragrances Khaimah, Dallah, Safeena, and Danah continue this narrative, offering unique experiences that pay homage to the UAE’s heritage, from the Bedouin lifestyle to its maritime legacy and coffee traditions. Priced at 975 AED, each fragrance promises an immersive experience into the heart of Emirati legacy.

A Journey of Excellence and Innovation

Since its inception, Emirates Pride Perfumes has dedicated itself to excellence, crafting unique and innovative fragrances that captivate and instill a sense of pride. The journey from a single branch in Dubai to an internationally recognized brand is a testament to their commitment to quality, craftsmanship, and customer satisfaction. With this new expansion and the introduction of the ‘Heritage Collection’, Emirates Pride Perfumes is poised to further establish its status as a leader in the luxury perfume industry.

Visit the New Debenhams Stores and Experience the Heritage Collection

Emirates Pride Perfumes invites customers to visit their new outlets across the UAE to experience the captivating ‘Heritage Collection’ and embark on an olfactory journey through the rich heritage of the Emirates. With its dedication to quality and celebration of culture, Emirates Pride Perfumes continues to redefine the luxury fragrance experience.