LEGO® Middle East Unveils Ramadan Calendar Event at Nakheel Mall: A Celebration of Creativity and Family Togetherness

Dubai, United Arab Emirates, 27^th March, 2024

At the heart of Nakheel Mall on The Palm, a vibrant and imaginative world unfolds till the 4^th of April, from 10 am to 10 pm, inviting families to celebrate the spirit of Ramadan in a truly innovative way.

LEGO® Middle East is proud to introduce the LEGO Ramadan Calendar; a pop-up activation that offers an exciting journey through Ramadan. Each day reveals a new build on a giant calendar, igniting joy and anticipation during the Holy Month. Families are welcomed into the playful environment where they can connect, build, and share memorable moments.

With build tables set up for creative endeavours, competitions with enticing prizes, and a special offer where kids can receive a free Ramadan Play Book with fun stickers upon any LEGO purchase, the event is a testament to the power of play and togetherness.

Ula Bieganska, Head of Marketing at LEGO MEA, said: “LEGO play offers all family members a meaningful, screen-free avenue to reconnect with one another and restore the invaluable moments and emotions that make Ramadan special: love, devotion, friendship, and tolerance.”

Don’t miss the chance to build with LEGO Middle East this Ramadan, where each day brings a new story to life, fostering a sense of community, creativity, and the joy of building together.