musafir.com enhances its offerings with Amadeus NDC technology and Robotics Integration

16 May, 2024; Dubai, UAE

musafir.com, the UAE’s premier online travel agency, is proud to announce the expansion of its longstanding collaboration with travel technology leader Amadeus. This partnership between musafirbiz, which is musafir.com’s corporate travel management tool, and Amadeus, aims to integrate the latter’s cutting-edge NDC technology and Robotics into musafir.com’s platform, ushering in a new era of enhanced traveler benefits and streamlined booking experiences.

New Distribution Capability (NDC) represents a transformative standard in the travel industry, an enabler for enhanced retailing and more tailored and relevant offers.

By embracing Amadeus’ NDC [X] program, an esteemed initiative dedicated to NDC industrialization, musafir.com positions itself at the forefront of travel technology, poised to deliver unparalleled convenience and personalized services to its customers.

Commenting on this alliance, Sachin Gadoya, Co-Founder and CEO of musafir.com and musafirbiz, remarked, “Technology forms the backbone of modern travel, and we are delighted to fortify our partnership with Amadeus. This strategic integration empowers us to offer a more personalized and differentiated travel experience via musafirbiz, providing access to new, richer content and tailored offers that redefine the journey for our travelers.”

Maher Koubaa, Executive Vice President of the Travel Unit and Managing Director EMEA at Amadeus, expressed enthusiasm about the collaboration, stating, “We are pleased to collaborate with musafir.com, a pioneering force in the market, as we work hand in hand to elevate the travel experience. Through Amadeus’ NDC technology, musafir.com can offer to its customers & clients enhanced capabilities to shop, order, and pay for flights and related services, along with the flexibility to customize their bookings with ancillaries and services.”

In addition to offering rich content, this technological integration enables the creation of tailored bundles for customers, catering to their specific needs and preferences. For example, frequent business travelers can be offered customized packages at the time of booking with preferred seating options. Moreover, dynamic pricing strategies will ensure flexible pricing offers, allowing adjustments in real-time to meet evolving market demands.

Amadeus’ Fare Optimizer robot stands as a testament to the company’s commitment to innovation, a solution constantly monitoring airfares from booking to departure. This tool thus identifies opportunities for cost savings and offers instant alerts for rebooking or queue placement, ensuring travelers receive the best value for their journeys.

Key benefits of this integration include automated scanning for lower fares matching itinerary details, increased agent efficiency through automatic rebooking, personalized recommendations tailored to individual needs, and configurable optimization to maximize profitability.

This strengthened partnership between musafir.com and Amadeus underscores both companies’ shared commitment to making the travel experience better  through technological innovation and personalized service.