LEGOLAND® Dubai Resort Brings its Brick-tastic rides and attractions to Roxy Cinemas, Dubai Hills Mall

Dubai, United Arab Emirates, 15 Aug 2024

LEGOLAND^® Dubai Resort is set to bring their signature blend of fun and imagination to Roxy Cinemas, Dubai’s premium cinema, at Dubai Hills Mall with a creative, one-of-a-kind adventure. From August 15^th until September 14^th, this captivating experience offers kids and their families a glimpse into the enchanting world of LEGOLAND Dubai Resort, immersing them in creativity, excitement, and family-friendly fun that awaits at Dubai Parks and Resorts. This kid-friendly activation is part of the ‘Movie Magic, powered by Dubai Summer Surprises (DSS) 2024’ event series taking place at Roxy Cinemas.

Featuring seven miniaturised attractions, this expertly crafted 9×9 space within Roxy Cinemas is designed to captivate families with the thrills that make LEGOLAND Dubai Resort a must-visit destination. The thoughtfully crafted area features a thrilling lineup of attractions, including a VR experience of The Dragon Roller Coaster and Submarine Adventure, DUPLO^® Train and Play, Race Ramps, the iconic bucket drop from the playground at LEGOLAND Water Park and the LEGOLAND Factory where bricks are made – all perfect replicas of the actual attractions at LEGOLAND Dubai Resort. More importantly, this visually striking installation greets guests with the perfect miniature replica of LEGOLAND Dubai Resort’s iconic arch located at the entrance of LEGOLAND Dubai Theme Park and Water Park, capturing the same essence and charm in a colourful, standout design.  

Guests begin their adventure with the Dragon Rollercoaster, a 360-degree VR experience that places them in the heart of the action, simulating the adventure of The Dragon ride at LEGOLAND Dubai. With VR headsets on, they’ll feel the exhilarating thrill of soaring through the Theme Park. Next, guests are guided to the Factory Mosaic, an interactive and educational attraction where they can explore the fascinating process of how LEGO^® bricks are made and packaged. 

Also featuring the DUPLO^® Train and Play, this limited-edition adventure is perfect for toddlers and inspired by the real DUPLO Valley, bringing it to life. Here, children can hop aboard the adorable DUPLO train, unleash their creativity amidst giant bricks and dive into their own world of imaginative play. Next to DUPLO Valley, speed and innovation collide at the thrilling Race Ramps Adventure, where kids can build and test their own custom LEGO^® vehicles. Whether racing against the clock or facing off in head-to-head competitions, young racers can feel the adrenaline and excitement as their inventions zoom down the ramps. 

Just when kids think the fun is over, they dive into the Submarine Simulator, an immersive experience inspired by the Submarine Adventure ride. Designed as a half-sized replica of the submarine, kids can feel like they are steering their own submarine while surrounded by stunning visuals of colourful fish and sharks that make it seem like they are truly underwater. The experience is complete with a build station to create sea creatures, a LEGO model display, and a mini aquarium setup, making it an adventure that’s both fun and unforgettable!  

The grand finale is the spectacular Water Park Brick Pool. This exciting area showcases a 3D replica of the iconic bucket drop splash, complete with slides that land into a massive pool filled with 200,000 blue LEGO bricks. Here, kids can explore their innovative side by building their own rafts and diving into endless fun. 

“The collaboration between LEGOLAND Dubai Resort and Roxy Cinemas, provides a unique, family-friendly attraction within the mall for visitors,” said Tim Harrison-Jones, General Manager of LEGOLAND^® Dubai. “Our goal is to bring the magic of LEGOLAND Dubai Resort to life in a realistic and creative manner, allowing people to experience a taste of the full-scale excitement that awaits at the resort.” 

Kicking things up a notch, LEGOLAND Dubai Resort is also running a fantastic competition! Each week, visitors who register at the location, follow and upload a picture of themselves tagging @legolanddubai, @theroxycinemas and @celebratedubai, using the hashtag #LEGOLANDAtRoxy, will enter for a chance to win a 1-night stay at LEGOLAND Dubai Resort. Plus, everyone who registers will receive 20% off vouchers for a discounted hotel staycation! 

This miniature LEGOLAND Dubai Resort experience created at Roxy Cinemas offers something for everyone, from thrilling VR rides and creative building stations to interactive displays and playful challenges. This partnership between LEGOLAND Dubai Resort and Roxy Cinemas ensures that every visitor leaves with a smile and a desire to explore the full offerings of the resort.