Flava Coffee to spotlight coffee at Salon du Chocolat

The Dubai-based specialty coffee producer is the one of the SCA-certified sponsors to lead The World Coffee in Good Spirits Championship and Brew Bar programmes at the exhibition.

Dubai, UAE; September 17, 2024

Flava Coffee, a Dubai-based producer of specialty coffee, is set to take part at the renowned Salon du Chocolat et de la Patisserie Dubai, an international culinary exhibition and the largest event in the Middle East featuring desserts, pastries, and chocolate. Taking place from September 18 to 20 at Madinat Jumeirah in Madinat Arena, the show will bring together over 7,000 professional chocolate tasters, chocolatiers, chocolate enthusiasts, authors, pastry chefs, and visitors to highlight the ever-transforming realm of gastronomy. As a certified coffee sponsor by the Specialty Coffee Association (SCA), Flava Coffee is one of the proud sponsors of the competition – the World Coffee in Good Spirits Championship and will be taking over the Brew Bar. Flava Coffee will be celebrating the artistry and craftsmanship behind specialty coffee.

In collaboration with the Specialty Coffee Association (SCA), Flava Coffee is set to elevate the art of coffee preparation at the upcoming World Coffee in Good Spirits Championship. This prestigious event will bring together world-class baristas to showcase their creativity and mixology expertise, crafting unique coffee and spirit cocktails.

Playing a significant role at the exhibition, Flava Coffee will take over the Brew Bar on September 19 from 3:00 pm to 5:45 pm. Coffee enthusiasts can exclusively enjoy the brand’s freshly brewed coffee that is guaranteed to delight the taste buds. Its signature blends offer a distinct range of nuanced flavours, starting with rich notes of chocolate and nutty caramel to subtle hints of fruitiness and delicate floral accents.

Flava Coffee has carved a niche in the UAE coffee market for its ethically sourced and sustained supply of roasted coffee. Adopting innovative practices in coffee consumption, it has engineered tech-savvy coffee brewing machines. It was founded in 2023 by Mr. Safdar Badami, who envisioned sourcing premium quality beans from farms across the world to deliver invigorating cups of coffee to ardent drinkers, thereby meeting the demand for the bean and accelerating further growth of coffee consumption in the region.

On Flava Coffee’s inaugural participation at Salon du Chocolat, Mr. Safdar Badami, Founder and CEO of Flava Coffee,says, “Flava Coffee is dedicated to serving the growing number of coffee lovers in the region with its variety of products. The event is particularly organised to cater to the sweet-tooth, and the inclusion of coffee at the event showcases it as the ideal complement for balanced flavours in delicacies.”

In addition to The World Coffee in Good Spirits Championship and Brew Bar where coffee is the star, Salon du Chocolat will host a diverse range of events that will delve into the world of chocolate and sugar. An amusing chocolate fashion show will see models walk in costumes out of chocolate intricately crafted by pastry chefs and fashion designers. At the Choco Demo, visitors can enrich their culinary knowledge of chocolate through demonstrations by top pastry chefs across the world. They can also try their hands at preparing desserts during the Pastry Show. A series of display and live cooking contests will take place to celebrate the art of cooking and acknowledge both professionals and young talents.

Its presence at the upcoming exhibition will reinforce Flava Coffee as a leader in the coffee market. Whether it is the development of coffee products or their sustained supply to B2B partners, Flava Coffee has emerged as a reputed coffee roaster driving the region’s coffee industry. Its roast coffee is acknowledged as some of the best in the market, with beans surpassing the 83-point rating on SCA’s scale of 100.