BISSELL Highlighted Next-Generation Cleaning Solutions at IFA Berlin 2024

Dubai, UAE, October 2024

BISSELL Middle East and Africa, a subsidiary of the global leader in homecare solutions, proudly participated in IFA Berlin 2024. This year, BISSELL focused on unveiling the next generation of its renowned CrossWave® and SpotClean® products, enhancing the cleaning experience for homes worldwide.

Building on its 148-year heritage of innovation, BISSELL continues to lead the industry with cutting-edge technology aimed at solving the toughest cleaning challenges. At IFA 2024, BISSELL introduced its latest models of the CrossWave® and SpotClean®, featuring enhanced performance and user-friendly designs. These innovations simplify deep cleaning across multiple surfaces, making everyday cleaning tasks more efficient.

The CrossWave® Multi-Surface Cleaner and the portable SpotClean® models offer powerful cleaning performance with improved versatility. These products reflect BISSELL’s ongoing commitment to delivering exceptional solutions that maintain both hard floors and carpets, offering households reliable and convenient ways to tackle dirt and stains.

“We were thrilled to be part of IFA Berlin 2024, where we highlighted our latest advancements in homecare solutions,” said Faten Al-Baltaji, General Manager of BISSELL Middle East and Africa. “Our focus on the new generation of CrossWave® and SpotClean® products reflects BISSELL’s commitment to providing consumers with high-quality cleaning tools that promote a cleaner, healthier living environment.”

Visitors to the BISSELL booth at IFA 2024 enjoyed live demonstrations of these next-generation products, as well as opportunities to engage with key BISSELL stakeholders to discuss new partnerships and future innovations in the homecare industry.

Through its dedication to delivering leading and reliable products, BISSELL continues to solidify its position as a leader in the homecare industry. Its ongoing commitment to quality and innovation has made it the first choice for families and businesses seeking advanced and comprehensive solutions to maintain cleanliness and health in every corner of their daily lives. BISSELL is not just a brand, but a true partner striving to achieve the best results for all who trust in it.