THAT’S A WRAP! THE MOST EXCITING EDITION OF DUBAI HOME FESTIVAL HAILED A SUCCESS

The city’s largest celebration of all things home has wrapped up its spectacular sixth season with 17 jam-packed days brimming with massive savings and mega prizes.

Tens of thousands of shoppers discovered the season’s biggest savings of up to 75 per cent at over 90 leading local and international homeware brands.

Thrilling programme of competitions and draws crowned over 120 winners with incredible prizes worth more than an astounding AED 1 million, including a brand-new apartment, ultimate home makeovers, and so much more.

Participating malls, boutiques, and stores across the city report impressive growth in spending and footfall during DHF 2024, showcasing Dubai’s diverse home and interior scene.

Dubai, United Arab Emirates, 5 November 2024.

The recently concluded sixth season of Dubai Home Festival (DHF) 2024 has achieved record results for the emirate’s home and interior sector, as tens of thousands of shoppers rushed to their favourite malls and retail destinations to secure some of the best deals in furniture, kitchenware, home appliances, electronics, and so much more. Organised by Dubai Festivals and Retail Establishment (DFRE) from 11-27 October, the city’s largest celebration of all things home proved to be a major draw for residents, visitors, home enthusiasts, and interior designers with 17 jam-packed days of massive savings and mega prizes.

More than 90 most-loved local and international brands participated in this year’s edition with major markdowns of up to 75 per cent, once again highlighting the festival as the best time of the year for shoppers to revamp their spaces and turn their décor dreams into reality.

As well as the year’s most exciting savings, shoppers also had thrilling chances to win big this DHF, with over 120 people taking home incredible prizes worth more than an astounding AED 1 million. Headlining the DHF prizes this season was a jaw-dropping competition in which Dubai Islamic Bank and Visa customers stood the chance of winning a spectacular one-bedroom apartment from DAMAC Properties. The lucky winner will be named in November and handed the keys to their brand-new home. Lots more DHF shoppers were crowned this season, winning their dream home makeovers and other exciting prizes.

Commenting on the successful edition of DHF 2024, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Dubai Home Festival is a standout event in our annual calendar of retail festivals and events, solidifying Dubai’s position as a leading hub for world-class home furnishings and design. DHF is a true testament to the diversity and creativity that characterises Dubai’s world-class interiors and design landscape. The festival not only provides residents and visitors with a unique opportunity to explore the best in homeware, furniture, and appliances but also stimulates growth in the home retail sector by proudly championing local brands and fostering emerging talent. This year’s edition has received incredible feedback from our partners, and we’re excited to continue elevating this vibrant sector throughout the year.”

Citywide collaborations have been instrumental in delivering a truly memorable edition of DHF 2024, accelerating growth for Dubai’s home furnishing sector.

Fareed Abdelrahman, Managing Director, Retail Destinations at Dubai Holding Asset Management, said: “The successful conclusion of the sixth edition of Dubai Home Festival underscores our strategic focus on driving growth within the home retail sector and reinforcing Dubai’s reputation as a leader in design. Through the participation of our key assets—Dragon Mart, Ibn Battuta Mall, and Nakheel Mall—we have provided a platform that not only supports the industry but also elevates the home shopping experience for residents and visitors alike. As part of Dubai Holding Asset Management’s (DHAM) expanding retail portfolio, we are dedicated to enhancing the sector’s growth trajectory and delivering unique retail experiences that align with Dubai’s vision of becoming a leading destination for lifestyle and innovation. We look forward to continuing our contribution to the city’s dynamic retail landscape with future initiatives that further support industry growth and customer satisfaction.”

Salima Gutieva, Visa’s VP and Country Manager for UAE, commented: “Our partnership with Dubai Festivals and Retail Establishment (DFRE) and DIB reflects our commitment to enhancing the shopping experience with unparalleled benefits and making campaigns like Dubai Home Festival unforgettable for Visa cardholders. We are thrilled to have been a part of DHF 2024 and to have had the opportunity to offer a rewarding proposition exclusively for Dubai Islamic Bank Visa cardholders while supporting the UAE government’s digital commerce agenda.”

Dr. Nejib Ben Khedher, Divisional Senior Vice President at Emirates Skywards, said: “Emirates Skywards is renowned for offering members the best value, choice, and rewards a loyalty programme can offer – whether you’re flying or shopping – and our participation in this year’s Dubai Home Festival reflects that commitment. Over the past week, more than 2.3 million UAE members had the chance to earn 30 per cent bonus Miles with Skywards Everyday at over 100 homeware, interiors, and accessories stores across the city. With thousands of transactions made, and millions of Miles earned, members are one step closer to fantastic rewards, including flight tickets with Emirates, hotel stays and money-can’t-buy experiences. Our home and hub, Dubai, offers residents and visitors exceptional retail and shopping experiences, with Emirates Skywards making it even more rewarding across a network of over 300 lifestyle brands on the Skywards Everyday platform.”

Dubai Home Festival 2024 was supported by key sponsors Visa and Dubai Islamic Bank, as well as strategic partners including Al Futtaim Malls (Dubai Festival City Mall and Dubai Festival Plaza), Emirates Airline, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Mercato, and Nakheel (Ibn Battuta Mall, Dragon Mart 2, Palm West Beach, Nakheel Mall, and The View at The Palm).

Keep an eye on the Dubai Home Festival website and @DubaiFestivals on social media channels for more information on the next edition.