Dubai Festival City Mall Ups the Game with Latest Exciting Venue Launches.. HARIBO Happy World and Ground Control

 Dubai Festival City Mall Ups the Game with Latest Exciting Venue Launches.. HARIBO Happy World and Ground Control

Two new entertainment options to add yet more appeal to Dubai’s favourite leisure, retail and lifestyle destination.

Dubai, UAE, 16 April 2025

Families and fun-lovers will find even more incredible experiences on offer at Dubai Festival City Mall – Dubai’s premier lifestyle destination – with the upcoming opening of two exciting new venues. HARIBO Happy World and Ground Control are both set to launch at the Mall soon, adding to the already stellar line-up of leisure, dining and lifestyle options on offer.

The first of-its-kind HARIBO Happy World, a place where visitors are transported into the deliciously fun universe of the world’s most beloved gummy brand, opens in the UAE and will bring the brand to life across four vibrant zones. The Experience will tell the fascinating story behind HARIBO legendary treats, while the Retail Store will offer exclusive merchandise and delicious gummy creations. The F&B Outlet will offer themed treats and irresistible confections, while the dedicated Birthday Room will enable visitors to create captivating memories as they celebrate special days.   

Ground Control offers a dynamic social playground where play meets nostalgia, and classic games meet cutting-edge innovation. This expansive entertainment hub features a state-of-the-art 10-lane bowling alley with interactive digital enhancements, thrilling arcade games, high-speed racing simulators, an electric shuffleboard and next-gen billiards. Retro favourites, including foosball and air hockey, will share the stage with exciting new experiences such as jet pong and digital darts, ensuring something for all tastes and preferences. A dedicated party zone will make Ground Control the ideal venue for celebrations, corporate team-building or simply group get-togethers where people can share the fun.

Hayssam Hajjar, Director of Assets Management at Al-Futtaim Real Estate said of the launches: “Once again, we are delighted to launch yet more new and exciting venues at Dubai Festival City Mall, known for promising an elevated experience at each and every visit. Dubai Festival City Mall has firmly established itself as the gateway for international brands looking to enter the GCC market, thanks to its strategic location, loyal visitor base, and track record of success. We are committed to ensuring our line-up includes options that appeal to all ages and interests, and our two latest venues prove there is fun to be had by all. HARIBO Happy World and Ground Control will add immense value to our offering and reinforce our position as one of the region’s leading retail and entertainment destinations, and we look forward to welcoming families, little ones and grown-up fun-seekers to come and see for themselves just how much is on offer.”

Both venues will be launched by Ground Control Entertainment, the engine behind some of the region’s most popular entertainment offerings. GC Entertainment develops and launches flagship entertainment and leisure-based concepts for all ages within the GCC and the broader Arab world, focusing on distinctive, creative and innovative concepts capable of attracting audiences through rich, enticing experiences. Such experiences offer interactive, deeply immersive entertainment – including Ground Control, HARIBO Happy World, Angry Birds, The Smurfs Village, NER, Play Doh Fun Factory and Miraculous – at leading retail and lifestyle destinations across the region.

Mohamed Attia at Ground Control Entertainment said: “Opening two of our most popular entertainment concepts at Dubai Festival City Mall, already a vibrant hub of many enticing leisure and lifestyle options, aligns perfectly with our aim of offering unforgettable social and entertainment experiences across the region. Visitors of all ages will find something to enjoy at HARIBO Happy World and Ground Concept, and we are delighted to partner with DFCM to enhance the visitor experience.”

Ground Control is scheduled to open in May 2025, with Haribo Happy World following.

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