THE 25th EDITION OF DUBAI SUMMER SURPRISES IN 25 HIGHLIGHTS
Dubai, United Arab Emirates, 5 September 2022: That’s a wrap! The festive 25th edition of Dubai Summer Surprises has come to an end after ten weeks of exciting, all-round summer entertainment for residents and visitors.
This year, the city celebrated the silver jubilee edition of DSS with exclusive shopping deals, daily surprises, thrilling competitions, enticing shop-and-win promotions, and dazzling entertainment, while family favourite Modesh World made its grand return and entertained children and adults with tons of attractions, experiences, games, shows, contests and educational workshops.
Dubai Summer Surprises kicked off with a special 25-hour Sale for its 25th edition, and concluded with the DSS Final Sale, both offering up to 90 per cent off across leading retail brands in Dubai. Shoppers took advantage of unbeatable offers across fashion, home and outdoor furnishings, perfumes, beauty and cosmetics, optics, electronics, as well as supermarket and department stores.
Organised by Dubai Festivals and Retail Establishment (DFRE), Dubai Summer Surprises will return next summer for its 26th edition. Visit www.mydss.ae for more information and @CelebrateDubai and @StyledbyDubai on social media channels.
Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Group (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Dubai International Financial Centre, Emirates Airline, Enoc, Etisalat, La Mer, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2), The Beach and The Outlet Village.
