ADIDAS TAKES OVER 974 BEACH CLUB WITH AERIAL ARTWORK OF MESSI, PEDRI, HAKIMI
To celebrate the world’s largest family reunion, adidas has created the ‘beach billboard’, a stunning aerial artwork within the 974 beach club, Qatar, featuring three of the world’s greatest football players; Lionel Messi, Pedri and Achraf Hakimi. Located beside the two main airports in Doha, the build took ten days and was crafted by Dubai-based multidisciplinary artist, Nathaniel Alapide, who uses sand art to create large murals on the shorelines across the Middle East and its deserts.
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