SWATCH DIALS UP THE POWER OF NATURE

COLORS OF NATURE is made for wanderlusters and adventurers

Biel, February 2022

Out of office on, it’s time to get outside, explore new territory, and let nature awaken the senses! Breathe in the fresh air and soak up the power of the elements. Time seems to stand still in nature, but the possibilities are endless. Heading outdoors shakes people out of the daily grind and into a mindset where they can fly free, fly high and go after what they really want out of life.

Time is what you make of it, and Swatch wants people to make more time to get lost in nature and the moment with a COLORS OF NATURE watch on the wrist. The wanderlust-inducing collection is about putting phones and laptops away, heading further than the local park and taking in all that nature has to offer. That’s why each of the five earthy colors represents a different landscape that is millions of years in the making—intense basalts, awe-inspiring canyons, dense forests, giant glaciers, and scorching deserts.

The BIG BOLD BIOCERAMIC case, bezel and crown feature a unique mix of two-thirds ceramic and one-third bioplastic derived from castor oil, delivering a robust, lightweight material offering scratch resistance and a tactile ‘soft touch’ finish that’s perfect for outdoor hangouts. The second hand takes its inspiration from a compass, while the glass is made from bio-sourced material.

The COLORS OF NATURE collection will be available online and in Swatch stores from 3 February 2022.

 BIOCERAMIC BASALT    BIOCERAMIC CANYON BIOCERAMIC FOREST   BIOCERAMIC ARCTIC   BIOCERAMIC DESERT

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To see the pictures in High-res please click here

About Swatch:

An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek. Colorful, happy, loud, shrill, and forever re-interpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the “second watch” was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days, keeping time as part of a monthly or as a Special Collection. Known for revolutionary concepts, creative models, and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience. Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist. The Swatch Art Peace Hotel in Shanghai offers (artistic) freedom for artists-in-residence from all over the world. With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX, and Surfing. But be careful – Swatch is addictive: Swatch Club numbers several hundred thousand members.