Calvin Klein Introduces Latest Collection with Spring 2022 Campaign
We all want people to laugh with
People to cry with
People to share experiences with
We have a real hunger for connectivity
This is coming together
Because nothing worth having is worth having alone
For Spring 2022, we rethink our future, our community, the world we live in. We showcase this new age of Calvin Klein product through communities and collectives. Real people come together in authentic acts of togetherness, taking over city streets, front lawns and open landscapes. A campaign that’s all about connection, unified through Calvin Klein styles.
Photographer Glen Luchford and director Melina Matsoukas capture an international cast of over 120, featuring a range of familiar faces, emerging talent, individuals and collectives. They are united by larger-than-life representations of community, as individuals join together in a celebration of self-expression and identity.
The Cast:
- Arlo Parks, singer-songwriter, producer, poet
- Burna Boy, singer-songwriter, performer
- Deb Never, singer, songwriter, vocalist
- Dominic Fike, singer-songwriter, multi-instrumentalist, actor
- JENNIE, artist, performer
- Solange Knowles, singer-songwriter, visual & performance artist
- Vince Staples, musician, artist
Featured in the campaign, Calvin Klein’s Spring ’22 collection reinterprets the brand‘s iconic past for the future, refreshing archival pieces with new proportions, silhouettes and colors. The result is a celebration of collective individuality – universal product made for everyone, that anyone can wear and style in their own way.
Campaign Credits:
Photography: Glen Luchford
Videography: Melina Matsoukas
@calvinklein
#mycalvins
All Together
