Home Centre welcomes Ramadan with new campaign to celebrate ‘abundance’
Dubai, United Arab Emirates, March 24, 2021: Home Centre, one of the largest retailers of furniture and home furnishings in the Middle East, North Africa, and the Indian sub-continent, is welcoming the Holy Month of Ramadan with an all-new campaign ‘Our Homes are as big as Our Hearts” that celebrates abundance.
Home Centre’s Ramadan campaign reflects the value of Barakat, (meaning abundance) and how it is the most important part of the Holy month – highlighted through the abundance in blessings, happiness, prosperity and more!
The campaign also connects to Home Centre’s offering, such as how everyday furniture can reflect abundance. For example: A dining table for six doesn’t just seat six people it hosts meals for the entire extended family as well.
Ramadan is also one of the key shopping periods where families look at ways to enhance their living spaces to welcome guests, and shopping for home becomes an integral process preparing for Ramadan. To offer its guest the best in home furnishing and styles, this Ramadan, Home Centre is bringing an exquisite collection for a more memorable family time.
Sameer Jain, Chief Executive Officer, Home Centre, said “Ramadan is a time when families, friends and loved ones celebrate the spirit of togetherness. Our campaign theme for this year is “Our Homes are as big as Our Hearts” which we created to meet the aspirations of our customers, who look forward to the Holy Month of Ramadan to foster the spirit of togetherness by spending more time with family and friends, and to create an abundance of joy and happiness. Through this campaign, we aim to further enhance the spirit of hospitality as we believe there is no limit to the abundance of warmth, kindness and togetherness that we can share. Enhancing homes to make them more welcoming to guests and livelier for families to spend more time together, therefore, is a natural step to abundance.”
Home Centre’s Ramadan collections are available in multiple styles: Hikayat, Arabian Elegance, Urban Allure, Modern Baroque collections, and living and dining accessories.
The Hikayat collection is a celebration of togetherness and family time and embraces modern designs that reflect positivity and optimism. The Arabian Elegance collection is inspired by the cherished heritage of Middle Eastern artisans and features a mix of modern styles with traditional crafts, jewel tones and gleaming gold accents. The Urban Allure collection is contemporary and inspired by the free-spirited lifestyle in playful colours, vibrant patterns and textures to create a fresh young and vibrant home. For a modern take on regal grandeur, the Modern Baroque collection offers extravagant gilt detailing and velvet upholstery in fresh neutral colours for a royal treatment.
Create warm and inviting spaces with living accessories that set the scene for quality family time. Settle guests to feast in an abundant ambience with the perfect dining table and a range of stylish dinnerware.
This Ramadan season, Home Centre has joined hands again with the global home style maven, Farah Merhi, the Lebanese – American designer to introduce the fabulous furniture collection, Festive Glam. The new furniture collection beautifully complements her stylish home décor collection ‘Inspire Me! Home Décor. Farah’s comfortable yet glamorous styles are encapsulated in the collection that sets the perfect tone for an elegant home during the Ramadan and Eid celebrations.
Immerse in the spirit of Ramadan with Home Centre’s specially curated collection that celebrates abundance and offers the perfect picks to welcome your friends and family.
View the product catalogue here English and Arabic and campaign videos here: English and Arabic. All the collections are available across stores in MENA and at www.homecentre.com
